How one can watch the Samsung ‘First Look’ CES 2026 presentation

Samsung is arguably the 800-pound gorilla of CES, since most of the different client tech titans — Apple, Google, Microsoft, Meta, Amazon — both not have a presence, or have by no means proven as much as start with. Previously, that is given Samsung free vary to bow a full spectrum of merchandise that vary from telephones and computer systems to fridges, AI assistants and rolling robots. However for CES 2026, the corporate is switching issues up a bit: As a substitute of its longtime noon Monday press convention, the Korean large will take the lead of the present with a Sunday evening presentation.

Over the previous few weeks, Samsung has been dropping press releases left and proper, so we all know no less than a few of what to anticipate in Vegas this yr. In fact, we’re holding out hope that we get to listen to an replace on the Ballie robot — a star of earlier CES displays that ostensibly missed its beforehand promised 2025 release date.

How one can watch Samsung’s “The First Look” presentation at CES 2026

The occasion will stream reside from the Wynn Resort in Las Vegas on Sunday, January 4 at 10PM ET. There are a number of methods to tune in: you possibly can watch through Samsung Electronic’ official YouTube channel (which we have embedded beneath), Samsung Newsroom or through Samsung TV Plus.

What to anticipate from Samsung at CES 2026

Keynote speaker TM Roh, the CEO of Samsung’s Gadget eXperience (DX) Division, will focus on the corporate’s plans for the brand new yr and past, which is able to (in fact) embrace “new AI-driven buyer experiences,” the corporate said in a press release. As well as, we’ll hear from the President and Head of the Visible Show Enterprise, SW Yong and Govt Vice President and Head of Digital Home equipment Enterprise, Cheolgi Kim. These two will “share their respective enterprise instructions for the upcoming yr.”

However should you’re on the lookout for extra specifics, Samsung has been following its “Creation calendar” strategy to early CES bulletins, with new press releases dropping practically on daily basis in late December and early January. Thus far, we all know that — like opponents LG and Hisense — the corporate will likely be providing particulars on a line of micro RGB TVs (replete with confirmed display screen sizes of 55 to 115 inches). Additionally confirmed: a full line of home equipment infused with what Samsung calls Bespoke AI. Samsung may also show its two latest audio system, Music Studio 5 and 7, at CES this yr. Moreover, it’s going to debut its newest Freestyle+ portable projector.

Simply earlier than the vacations, Samsung additionally unveiled a slew of latest gaming screens, however most spectacular is the Odyssey gaming monitor. It boasts a 32-inch 6K display screen and has glasses-free 3D. It is possible we may see this at CES, together with different fashions just like the 27-inch Odyssey G6 and the Odyssey G8 fashions.

It is potential that Samsung will share much more early CES bulletins within the hours previous its presentation. If that occurs, we’ll add them right here!

Replace, January 4 2026, 11:15AM ET: This story has been up to date to incorporate the embedded YouTube viewer for the Samsung occasion.